SilverSummit Healthplan (SSHP), Centene Corporation, and the Pro Football Hall of Fame have launched a PSA campaign to educate people across the country about the safety and importance of the COVID-19 vaccine, with a particular focus on communities of color. SSHP is engaging Nevada residents to encourage them to receive the COVID-19 vaccine when available and help prevent the spread of the virus. The 30-second PSA features Hall of Famer Anthony Munoz, who was a star player at the University of Southern California before playing for the Cincinnati Bengals and Tampa Bay Buccaneers in the NFL.
The 30-second PSA can be viewed:
English – https://hlkagency.box.com/s/
Spanish – https://hlkagency.box.com/s/
To achieve “herd immunity,” roughly 80% of the U.S. population needs to be vaccinated, health officials have said. Multiple surveys have indicated high rates of “vaccine hesitancy” within the African American community and other communities of color, however, and that is likely impacting immunization rates, along with access issues. Recent data show Blacks make up only six percent of those who had been vaccinated despite constituting 13% of the population and accounting for 15% of all COVID-19 deaths.
In addition to the PSA, which will run on TV and digital platforms, SSHP’s Chief Medical Officer Jeffrey Murawsky, MD, is speaking with communities across Nevada to share general information about the vaccine, the phased approach to availability, its safety and efficacy, and other details.
“Uncertainty around the COVID-19 vaccine could lead some people to delay getting the shot, but getting vaccinated is the key to being able to return to many of the things we care about most, especially safely spending time with family and friends,” Dr. Murawsky said. “Through this campaign, we want to empower people to actively contribute to their health and wellbeing by informing them about the benefits of the vaccine.”
The PSA campaign launched nationally with PSAs from Hall of Famers Darrell Green, Aeneas Williams and Anthony Munoz (English and Spanish); Lisa Salters, a Hall of Fame Selector and TV broadcaster; Dawn Staley, a three-time Olympic gold medal winner and coach of the 2017 national champion University of South Carolina women’s basketball team; and Iman McFarland, chief operating officer for 21st Century Expo Group and an ambassador for the Hall’s and Centene’s joint “Strong Youth Strong Communities” programming. The PSAs are designed to build confidence around the vaccine and encourage people to get vaccinated. The messaging not only focuses on the vaccine as a means of protecting yourself, but also to stop the spread of the virus to family and friends. In the PSAs, the Hall of Famers talk about the people in their lives who are counting on them to get the vaccine to stay healthy.
“As we’ve seen throughout the COVID-19 pandemic, we’re a team and need to work together to stop the virus from spreading,” said David Baker, president and CEO of the Pro Football Hall of Fame. “We recognize there are a lot of questions out there about the vaccine, so we want to make sure we’re reaching as many people as possible. We thank Munoz for encouraging everyone to get vaccinated for the sake of their loved ones.”
The Pro Football Hall of Fame is Centene’s Official Youth Wellness Partner. Through the “Strong Youth Strong Communities” program the last four years, Hall of Famers have discussed important issues with youth, including mental health, suicide, and bullying. During the COVID pandemic, virtual Youth Summits have been held in a number of states on these topics. For its work on these issues, the Hall of Fame was the recipient of the 2019 Booker T. Washington award from the National Minority Quality Forum for its commitment to advancing health equity.
About SilverSummit Healthplan
SilverSummit Healthplan is a managed care plan that delivers quality health insurance to the people of Nevada. Established in 2017, SilverSummit is committed to improving the health of its members through focused, compassionate, and coordinated care. SilverSummit’s active community involvement reaches beyond physical and mental health. We are dedicated to improving quality of life, one person at a time. SilverSummit Healthplan is a diversified healthcare organization that offers healthcare services through Nevada Medicaid, Medicare, and the Health Insurance Marketplace. For more information on SilverSummit, you may visit www.silversummithealthplan.com