Las Vegas stop of multi-city activation launches with performance at Welcome to Las Vegas Sign, culminates on the field of Allegiant Stadium

o help stop the spread of COVID-19 and promote the adoption of the COVID Trace Contact Tracing app, the state is launching a multi-city parade with stops throughout Las Vegas, Reno, Lake Tahoe and Carson City. Performers, celebrities, entertainers, local businesses and more will come together for spectacular pop-up performances at iconic Nevada locations, including the Welcome to Las Vegas Sign and Allegiant Stadium on Oct. 28, as well the Reno Arch and Nevada State Capitol Building on Nevada Day, Oct. 30.

Following the tremendous success of several #MaskUpNV events throughout the city, the producers, Greg Chase, CEO & Founder of Experience Strategy Associates, and Douglas Johnson, President & Executive Producer of Entertainment Plus Productions, are once again combining their efforts and rallying the community, promoting a vital message to help slow the spread of COVID-19. Developed by the Nevada Department of Health and Human Services, the COVID Trace app is an innovative tool offered free of charge that provides important contact information without compromising privacy.

The event will launch on Oct. 28 at 8 a.m. at the Welcome to Las Vegas Sign where performers from shows up and down The Strip will emerge from parked cars and trucks to descend on the iconic sign performing an original version of We Are Family in both English and Spanish. The spectacle will grow to a crescendo that will include beloved Vegas icons including Piff the Magic Dragon, Chippendales dancers, John Katsilometes, Captain Dorsal Finneas from Shark Reef Aquarium at Mandalay Bay and Las Vegas sports team mascots Chance, Bucket$, Aviator and Spruce.

From there, the troupe will join a parade of local business semi-, bucket and display trucks, ambulances, resort limousines and more, and make their way throughout the city. Stops include T-Mobile Arena, Caesars Palace, local grocery stores and health clubs in Las Vegas and Henderson. One special stop will be made at the currently dark Smith Center for a performance in front of the cherished local venue to send the message that the sooner we stop COVID, the sooner we can light up the stages once again. The day will conclude on the field of Allegiant Stadium for a spectacular final presentation. The group will then take the show to Reno for a parade through the area on Oct. 30.

Please note: This event is for MEDIA ONLY and not being promoted to the public in advance to ensure a safe environment. A separate alert with all information for the Reno portion of the activation will be sent at a later date.

What: Pop-up performances and parade featuring Vegas entertainers, celebrities and local business partners, with 12 stops* throughout the city ending on the field of Allegiant Stadium to promote the download and use of the COVID Trace app.

**The final stop at Allegiant Stadium will feature a trauma helicopter flyover to show solidarity with the local medical community. 

Where: The first performance will start at the Welcome to Las Vegas sign before making 12 stops, ending on the field of Allegiant Stadium. A full schedule with all stops is below.


Las Vegas event: Wednesday, Oct. 28, 8 a.m. – 3:45 p.m.

Reno-area event: Friday, Oct. 30, 7 a.m. – end time TBD

Wednesday, Oct. 28, 2020 Parade & Performance Schedule of Arrival Times***:

  • 8 a.m.               Welcome to Las Vegas Sign
  • 9 a.m.               Parade departs
  • 9:10 a.m.          Toshiba Plaza
  • 9:35 a.m.          T-Mobile Arena
  • 10:10 a.m.        Caesars Palace
  • 10:40 a.m.        Mariana’s SuperMarkets – West Sahara Ave
  • 11:10 a.m.        The Smith Center for the Performing Arts
  • This performance will be held in front of the currently closed building as a tribute to the out of work entertainers 
  • 12:20 p.m.        Life Time Athletic – West Charleston Blvd.
  • 12:55 p.m.        Las Vegas Athletic Club – West Flamingo Road
  • 1:25 p.m.          Southern Hills Hospital and Medical Center
  • 2 p.m.               Smith’s Food and Drug – Southern Highlands Parkway
  • 2:40 p.m.          Las Vegas Athletic Clubs – S Eastern Ave, Henderson
  • 3:10 p.m.          Life Time Athletic – Green Valley
  • 3:45 p.m.          Allegiant Stadium
  • Includes Mercy Air Trauma Helicopter Flyover

***All times are approximate and are dependent on traffic and other considerations.

Media: To RSVP & On-Site Day of Contact: Please email, call or text Suzie Rugh; 206-915-7201 cell; or Tiff Carey,; 310-383-6028. Please also mention if you are interested in joining the motorcade for any length of time to visit additional locations.

*Strict social distancing guidelines will be enforced; masks are required, and temperature checks will be taken on all performers prior to the event.

Live Shots: Live Shot locations will be available in the morning at The Welcome to Las Vegas sign as well as in the afternoon at Allegiant Stadium. Space is limited at Allegiant Stadium.

B-Roll: B-Roll of the 8 a.m. performance at the Welcome to Las Vegas sign will be made available to all media by roughly 11:30 a.m. Additional B-Roll from stops at other locations will be made available immediately following the final stop of the day. Please email to request these clips.


Parade & Performance Participants and Partners:

  • Greg Chase – CEO & Founder, Experience Strategy Associates, Event Co-Producer
  • Douglas Johnson – President & Executive Producer, Entertainment Plus Productions, Event Co-Producer
  • Piff the Magic Dragon
  • Chippendales Dancers Ryan Worley and Ryan Kelsey
  • COVID-19 Task Force
  • Local Las Vegas Entertainers, Showgirls, Impersonators, Singers & More
  • Chance – Vegas Golden Knights Mascot
  • Bucket$ – Las Vegas Aces Mascot
  • Aviator and Spruce – Las Vegas Aviators Mascots
  • John Katsilometes – Las Vegas Review-Journal
  • Las Vegas Metropolitan Police Department
  • Clark County
  • MGM Resorts International
  • Caesars Entertainment
  • Las Vegas Raiders
  • Vegas Golden Knights
  • T-Mobile Arena
  • Smith’s Food & Drug
  • Cox Communications
  • Mariana’s SuperMarkets
  • The Smith Center
  • Southern Hills Hospital and Medical Center
  • Life Time Fitness
  • Las Vegas Athletic Club
  • Harley Davidson Las Vegas
  • Presidential Limo
  • Mercy Air
  • Nixon-Egli Equipment Company
  • Screaming Images

** Additional participants confirming up to the day of the event.  

Experience Strategy Associates is a Las Vegas-based consulting group focused on helping organizations unlock potential & revenue through designing innovative brand & product strategies, customer insights, experience design & customer service culture training and development. Most recently, ESA has been actively engaged in supporting the local Las Vegas community in the fight against COVID-19.

E+ Productions ENTERTAINMENT AND SO MUCH MORE… ENTERTAINMENT PLUS PRODUCTIONS is an award-winning, full-scale production company that provides entertainment, along with a full suite of production and design services. From intimate to epic, we create in the world of live events, television, film, continuous shows on land or sea, and any other realm requiring a generous serving of WOW. We are fun-loving, outrageous, over-the-top creatives who were born thinking outside the box. We are also a team who gets the job done on time, on budget, and all within an environment of mutual respect, inclusivity, and love for this artform.