According to a 2013 survey by the Pew Research Center, 72% of internet users have looked online for health information. It is likely that this number is only growing as the internet becomes the primary way many people run every aspect of their lives. Using the prevalence of internet “medical” shopping to your practice’s benefit could be a game-changer. Here are 5 ways that you can make this happen:
1) Be at the top of the list. Make use of search engine optimization (SEO) to improve your website’s natural search rankings in search engine results pages such as Google or Bing. Be sure that you get a good web content writer to make sure your site has the most effective search terms included, so the website shows up when someone searches for a related topic. This is why web content is so important – it determines how easily people find your website when searching the internet. Search Engines regularly update their algorithms to decrease visibility to sites that try to game their rankings, making optimization a challenging and constantly changing enterprise.
2) Market for free. Be sure to make use of Facebook, one of the most frequented websites in the world. According to Facebook, as of December 2016 they have 1.32 billion active accounts in use daily and their mission is to connect the world. It costs nothing to have a Facebook account and it could help connect your practice with potential patients or their families. Use your practice’s Facebook page to motivate people through fitness challenges or provide great healthy recipes or other valuable health information. If you are willing to make a small investment on Facebook, you can display your ad to people that are representative of your target patient demographic through directed advertising. For example, if your practice is obstetrics you may want to target women aged 25-40.
3) Make your website user friendly. When a user visits your website for the first time, it should be clean, simple to navigate and have useful links that are easy to find. Hiring a company to design your website to make it functional and beautiful can make the difference between a potential patient filling out a referral form and that same patient clicking away and going to a website that is easier to use. Your website should be an extension of your practice and reflective of the level of care you give your patients. While you are at it, instead of stock photos, use pictures of your own office and staff. It is so nice to go somewhere for the first time and see a friendly, familiar face.
4) Utilize Linkedin to grow your medical referral community. LinkedIn operates the world’s largest professional network on the Internet with more than 414 million registered users and 100 million monthly active users. There are 187 million monthly unique visitors and two new professionals join the site every second. There is no good reason to not be connected on LinkedIn and every good reason to join and begin to discover opportunities to grow your personal and your practice’s professional network. One great way to use LinkedIn is to start a LinkedIn group. These groups are discussion areas on a variety of topics where anybody can share their views, experiences and any other form of relevant information. For instance, if you are a radiologist, you can start a group on reasons to get a 3D mammogram instead of a traditional one. It will get responses from those who have questions about the process and may encourage new patients to reach out to your practice to take advantage of the technology.
5) Use blogging to promote your practice. While your website may have evergreen information that rarely needs to be updated, creating a blog with fresh information helps keep a practice alive in the search engines. This is an opportunity to provide your reading community with new developments in your practice area and include new key words that will improve your site’s search engine optimization. Create an editorial calendar to keep your practice on schedule, and make notes of new ideas as they come to you so you have plenty of fresh material when it’s blogging time.
If you need help with SEO, implementing or improving a website, creating a blog, or any other marketing or advertising needs, Lippman Media is here to help – contact us at http://lippmanmedia.com or call 702.595.4896. Happy Marketing!